Holding a corporate event can be a very intimidating and baffling task. Do you know what makes it even more daunting? Making it successful. Hosting a corporate event is crucial and vital for your business because this type of event opens up innumerable possibilities to expand your business, become prominent in the industry, and enhance your network.
Brilliant planning and execution is key to launching a successful event. As such, you need to pay extra attention to every detail of the event, even the littlest one. If you are not able to meet these details, you can expect for an unsatisfactory event.
Keep in mind that it’s important that the corporate event creates buzz and leaves a constructive impression with the attendees to put your business at the top and connect with your potential business prospects. For a little help, listed below are five practical ways to host a successful corporate event.
Establish the Event’s Objectives
First things first, you’ll need to determine the main intentions of holding the event. You should set the objectives and effects you’d like to attain from the event. After all, the event should let your business get financial rewards such as new client referrals or sales. Other than that, you can also take advantage of the event as a way of receiving income from the ticket sales.
It’s of the utmost importance to figure out what you want to reap from your event and to hold onto it. Create an event checklist and outline to aid you to figure out your goals and stick to it steadily all throughout the process of the event.
Moreover, remember that people will go to your event if they can reap any benefits from it. Such as the experience that you’re exhibiting, the information you’re disseminating, helping a community, and recognizing the accomplishments of organizations or people.
Create a Plan
Once you have established the objectives of the event, it’s time to plan. Preparing for an event entails many details such as the food, the guest list, the venue, the entertainment. And we all know that planning an event, especially a corporate event, is very time-consuming.
With that said, it’s important to take the time to create an event plan, for which you can opt to follow continuously before, after, and during the event. There are many advantages to creating a written event plan. But there are two prominent advantages, that is helping you keep the full control on event expenses and makes assigning responsibilities a lot easier.
Strictly speaking, you decide what you’d like to happen at the event and then jot down the measures it takes to get to the actual event. Be sure to include all the details the corporate event will be needing.
Assign the Details
Once done creating an event plan, you’ll need to delegate and assign all the details. Assigning the details goes hand-in-hand with your event plan. Thus, as you’re making an event plan and determining all the important details of your business, it would be best to decide or elect who will be in charge for each.
As business owners, it’s probably easy for you to take on too much burden and obligation. However, you’ll be busy operating your business, so, as much as possible, don’t overwhelm yourself with the event details.
More often than not, assigning a certain task is as easy as recruiting someone to help you such as a caterer, an event planner, for entertainment and giveaways such as Magnet Me, or a certain person who has the skills and know-how about running special events.
However, if these tasks are not in your budget, you can opt to delegate tasks to your employees or any volunteers. Know that holding an event doesn’t have to take your business to a layoff. It’s always best to delegate the details and keep everybody aware of constant communication.
Keep Everyone in the Loop
In most cases, the number one cause of an unfortunate event is the failure to regularly communicate with one another, especially when there’s a significant change in plans. That could be anyone who forgot to inform the change. It can also be the venue or the missing handouts.
If you allow these things to happen, you also allow your event to fail. Therefore, it’s of the utmost importance to have constant communication with one another to guarantee the success of your corporate event.
Make sure to get everyone involved, including the persons in charge for each detail, vendors, venues, and special guests. You can opt to send each one of them a simple email stating the updates.
Make Necessary Inquiries
If one of the objectives of holding a corporate event is to engage new customers, then you’ll need to make a plan for that. As writing down your event plan, be sure to add how you will follow up the people who’ll attend the event.
For example, your business holds a carnival or a circus for charity. About 500 people attended the event. However, not a single one of them thought to get contact information, which includes their name and many more, with a free draw.
Hosting a successful corporate event isn’t easy. However, by paying attention to detail and with wary planning, you can, without a doubt, host a successful corporate event. Take the time to adhere to the five ways, as stated above, to guarantee that you’ll run a corporate event that satisfies or exceeds your objectives and goals.